The Wild & Wacky World Of Vintage Animated Automobile Advertising Shorts

For a small taste of this great DVD,
watch the preview below.

This great series details how Chevy started mass selling and then incorporated the use of animation in the movies. You can think of this as the early version of today's product placement.

We start off with Help You Sell and then move on to Drawing Account. These two movies set up the rest of the animated shorts on this very entertaining DVD. Total Viewing Time is 1 hour 12 minutes.

Help You Sell

In the 1937 movie, Help You Sell, we discover how the auto business got their message out to it’s customers before the advent of television. They did it by using direct mass selling. We learn how advertising, retail outlets and salesman are all a part of the direct mass selling process. We also learn how they provided help to the salesmen by selling to various sectors of the community. The movie shows how the dealerships go into the community to reach not only young people in the classroom, but also organized business groups, and factory workers. How they use newsreels and animated movies, by entertaining the public in community theaters, to not only explain how the cars works, but to promote their cars,

The movie offers a marvelous look at how Chevrolet used sponsored theatrical motion pictures to promote its products. We get the added benefit of getting to see some clips of the classic Jam Handy films, like Case Of Spring Fever, Coach For Cinderella, and Master Hands, which were used in selling Chevrolet cars. Another added bonus is a nice shot of the uncompleted SF-Oakland Bay Bridge. So sit back, relax and enjoy the next nine minutes in your own “home theatre”!

In the 1940s movie, Drawing Account, an auto engineer and cartoon animator meet on an airplane and the rest is animation history. Our auto engineer is on vacation, but Allan, our cartoon artist is having some difficulty with explaining how the engine works and talks the engineer into helping him out. The engineer has a cut away engine he sends to the studio for Allan and his staff to look at, which he uses to explain the workings of the engine. This helps the studio animators to come up with the “imps” (animated characters) they will need to explain the various parts of the engine.

The movie offers a fascinating behind the scenes look at the inception of the animated characters, how they are designed, drawn and implemented into the movie. We get to see a really interesting sequence on how cartoons are made from start to finish, including how sound synchronization is done. What is so amazing as you watch all it took back then to make up the animated cartoon, you realize that what took hours back then would take minutes instead today with the software and computers we have.

The movie ends with the finished product, the Chevrolet advertising cartoon they came up with. So grab some popcorn, a soft drink and for the next nine minutes enjoy advertising at it’s best.

In the 1936 movie A Coach for Cinderella, which runs 9 minutes and 22 seconds, this very imaginative cartoon breaks down the parts and features of a Chevrolet automobile. You will be amazed by the wonderful animation that breaks the automobile into an understandable format of plant and animal life. Watch as caterpillars roll into circles and become automobile tires; the "visible V-6" fireflies equal spark plugs and mice provide motive power. And of course, as true to it’s title, it tells part of the Cinderella story, too. Animation supervisor thought to be Frank Goldman.

A Ride For Cinderella is a 1937 animated ten and a half minute movie where Cinderella relies on a Chevrolet to carry her home by midnight through obstacles and storms.

Peg-Leg Pedro is a 1938 movie of 9:17 minutes for Chevrolet. The cartoon is in Technicolor with a "Treasure Island" theme.

The 1932 movie In My Merry Oldsmobile is an advertising cartoon produced by the notorious Fleischer brothers, and runs approximately 6 minutes and 28 seconds.

In the 1939, close to ten minute The Princess and the Pauper movie Nicky Nome, a spin-off from "A Coach for Cinderella" and hero of this cartoon, rescues a treasure-laden pauper from the Valley of Jewels, taking him to the princess on a magic carpet, which transforms itself into a new Chevrolet.

In the 8 minute movie of 1935 Down the Gasoline Trail the cartoon shows what happens to a drop of gasoline from the time it flows into the gas tank to when it is exploded in the engine cylinder. This "fantastic voyage" through a glisteningly clean Chevrolet engine is excellent.

Order Today, Only $12.95

Order Today, Only $12.95